layers of rose gold iphone case

Creative Strategies analyst Carolina Milanesi saw a lot of significance those few words: "It felt as if Tim Cook was turning a page into a new chapter. Acknowledging that today's and, more importantly, tomorrow's Apple remains true to what Jobs believed Apple should be, but it is now a company standing on its own feet."Cook welcomes us and offers and introductory remarks, and his various lieutenants get into the nitty-gritty. There's an update on the stores, then Apple Watch Series 3 and Apple TV 4K.

It's up to Philip Schiller, head of marketing for Apple, to officially unveil the iPhone 8, iPhone 8 Plus and iPhone X (pronounced "ten," and not "ex"), He speaks in a low, hushed tone, as if describing something sacred, and geeks out over an overwhelming amount of technical specifications and details, His message, however, is the same as it has been every year: This is the best iPhone ever, The highly choreographed and controlled presentation stands in contrasts to what happens once Cook wraps things up and walks off the layers of rose gold iphone case stage, The wall behind the seat recedes into the ceiling and eager journalists and bloggers rush up to the area outside, which has been converted into a demo area..

I politely decline, and he runs off to find another demo unit. There are cameramen and producers, their camera gear and tripods swinging freely, asking other journalists and bloggers for sound bites. I see Stein and Katzmaier shooting video after video. It's obvious why everyone is in a rush. The consumer tech world is obsessed with Apple's latest announcement, so there's an extra level of urgency and panic when it comes to videos, hands-on impressions and stories up as quickly as possible. When the time in the demo room is limited, every second counts.

Mission accomplished, And then, all of a sudden, it all ends, At some point, everyone's done shooting and writing, and people begin to filter out, Those same employees greet you on the way out, asking, "Did you have a great time?"After Katzmaier, Stein layers of rose gold iphone case and I get our bearings and meet up again, we head to Palo Alto and grab dinner at Kanpai, Jobs' favorite sushi restaurant, After attending an event in which Jobs was ever-present, there was no better way to cap off such a crazy day, The Smartest Stuff: Innovators are thinking up new ways to make you, and the things around you, smarter..

Special Reports: CNET's in-depth features in one place. From immaculate bathrooms to an army of super cheery employee greeters, here's what it's like to attend the tech world's most anticipated unveiling. Talk about making a strong first impression. I'm walking uphill along a curvy concrete path to get to the Steve Jobs Theater at the still-unopened Apple Park campus when a smiling employee, wearing a T-shirt with a fluorescent green version of the company's iconic logo, asks me, "How are you doing today?"Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.