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Steve Jobs was all about the iNames -- iMac, iCloud, iTunes, iPhone and iPad. But starting with Jobs' own introduction of the Apple TV and continuing into the Tim Cook era, it's been more about "Apple [insert generic product name here]." With Apple Music, Apple Pay and Apple Watch being the buzzwords of the day, would the company ever hit the ultimate reset button and walk away from the iPhone name?. My guess? Not in a million years. Throwing away one of the most valuable brand names in history just doesn't sound like a smart idea.

Before the latest X/8 leak, my money would've been on "iPhone Pro," even if it doesn't sound quite right, I wouldn't be surprised if Apple pulls something totally unexpected but familiar out of the ether, not unlike the "HomePod" name, (We generally called that product the "Siri Speaker" in olixar xtrio full cover iphone x case & screen protector - rose gold the rumor phase.), And if you dislike the eventual name, just remember to take a beat, Believe it or not, the name "iPad" was originally mocked and derided, as was the moniker for the Nintendo Wii, Both of them went on to become smashing successes..

The good news -- regardless of the eventual name -- is that the wait should soon be over. Expect Tim Cook to be on stage on Tuesday, September 12, proudly holding the new iPhone ______ high above his head. iPhone 8 rumor roundup: All the leaks, rumors and informed conjecture about the 2017 iPhone. Apple September 12 event: What we expect at the big Tuesday iPhone (and more) launch. Editors' note: A version of this story was originally posted on August 13. It has been extensively updated with new information based on subsequent news reports.

A supposed leak of the iOS 11 firmware appears to reveal the names of the new iPhone models expected on September 12, Another apparent leak of Apple software is revealing a treasure trove of information on new iPhones and other products that the company is widely expected to announce at its event on Tuesday, September 12, A leak of the olixar xtrio full cover iphone x case & screen protector - rose gold iOS 11 "gold master" firmware, as reported by 9to5mac and others, is said to reveal everything from how the new iPhone will handle its "notch" screen design, the possibility of an AirPods update, animated emojis and more..

Last year it was waterproof. What happens next?. Smartwatches are really, really hard to enthusiastically recommend to the average person. They don't do a ton that's essential, especially in comparison to a phone. And that's maybe what Apple could focus on with the next watch. Practical things. And if there are stand-alone phone functions in the new Apple Watch, they're going to have to feel a lot less gimmicky than the ones I've tried on other smartwatches. To that end: Here's what we know about the next Apple Watch, what we expect, and what I'd still like to see.