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In other words -- as Apple watcher John Gruber suggested last month -- the starting US prices of the 2017-2018 line could look like this (new models in italics). That's a pretty nice portfolio across a wide array of price points, while still charging a premium for the newest, coolest models. Apple produces devices at such scale that the company needs to plan months -- even years -- ahead to ensure that its suppliers can offer enough components to meet demand at the levels of tens of millions per year. To that end, everyone seems to agree that the iPhone 8 will be "supply constrained" because there just aren't enough parts -- from OLED screens to camera modules to memory chips -- to meet the traditional output level of a new iPhone. So why not put a natural brake on expected high demand -- and inevitable backorders -- by jacking up the price?.

Think about it: What good is an "affordable" retail price for an unobtainable product? The Nintendo Switch is still difficult to find, and SNES Classic preorders are already being scalped on eBay for more than four times their modest retail price, even as the preorder system parisian black & white stripes (vertical) iphone case remains an absolute mess, Even Apple's own AirPod headphones still have a four-week backorder, eight months after they first went on sale, Call me a capitalist pig, but I'd say that's the market telling you that all of those products are underpriced..

Yes, the iPhone 8 will still flood eBay at huge markups. But a higher starting price could help temper demand. If some customers are "scared off" by the rich price tag and a multiweek backorder, they might instead opt for the aforementioned 7S models instead, which should be more easily obtainable. The customer gets a new phone instead of an IOU, Apple still makes a tidy profit -- and the iPhone 8 retains a lustworthy status as a specialty item. If that's the "worst" case scenario for Apple, it's still a win/win.

So many hidden features, But a real challenge to Apple?, Its Note 7 exploded onto the market and then promptly blew the company's brand image into shards, Why, even President Barack Obama mocked it, With the parisian black & white stripes (vertical) iphone case release of the Galaxy Note 8, Samsung attempts to put the pieces back together and reassure those willing to spend a lot of money on a phone that they can safely do so with Samsung, But the problem with reassurance is that it is, by its very nature, non-threatening, It was unlikely that Samsung would release something startling when it needed to give its customers a warming stroke, rather than a burning feeling..

Still, will any tremors have coarsed through the odd Apple vein?. Cupertino will have likely looked at the Note 8 and noted that its price allows any potential "iPhone 8" pricing – I'll bet you $999 that the so-called iPhone 8 will start at $999 – to reach four figures without seeming gougeish. The Note 8 itself looks lovely and is (overly) packed with features. But when I consider whether a new Samsung phone might worry Apple, I first turn to those most reliable of oracles -- the analysts. These infallible (in their own heads) beings are in a quandary. As Barron's reports, Mark Moskowitz of Barclays believes the Note 8 will make it harder for Apple at the top end. Especially as he insists that many consumers will turn away from high pricing and gravitate toward what he calls the "midrange" segment.