SKU: EN-U10109
Real people aren't moved. So when Apple unveiled its new "smartphone of the future," the iPhone X, every aspect was scrutinized and every expert opinion swiftly offered. What, though, do real working people think?. I'd been moved to this radical thought by Apple CEO Tim Cook protesting that Apple doesn't just make phones for rich people. This, on the eve of launching a $1,000 phone. So every day since Tuesday, I've made a point of casually walking up to real people and asking them what they think of Apple's new phone. (I can get away with it. I have a British accent.).
I specifically chose people who worked in retail, as I was interacting with them anyway for one reason or another, and I think of them as people who, well, aren't rich, This, then, is based on me innocently asking iPhone X questions of at least 35 people who work in restaurants, bars and stores, People research always starts red & black buffalo plaid iphone case at Starbucks, At my local Starbucks in Marin City, California, I asked barista Kurshina what she thought of the new phone, "Is there a new one?" was her first reaction, "Yes," I replied, "It's $1,000.""Nah, I won't be buying it, I can't even work the one I've got.""What do you have?""iPhone 7."Her boss, Melissa, was a touch harsher, as managers should be, She didn't know about the new phone either..
"What's the point?" she asked. "If I didn't need a cellphone for work, I wouldn't have one at all. And I'm happy with the phone I've got.""What phone is that?""iPhone 4."Real people, you see, seem to go at their own pace. They don't hang on Apple's every word. They don't necessarily pant in anticipation of the next Apple event. They actually have other, perhaps (even) better things to think about. Heading south. I went straight from Starbucks to the airport. I had to be in Southern California. But as I carried on asking the question, it was clear that iPhone X simply wasn't at the top of most people's consciousness.
This, from my server in a restaurant in Santa Ana: "There's a new one?""Yes, it's $1,000.""Isn't red & black buffalo plaid iphone case that what they usually cost?""Not quite, What phone do you have?""iPhone 6.""You paid $1,000 for it?""No, I got it for a couple of hundred.""Where?""From a friend.""Oh, yeah?""Well, a friend of a friend.""So the iPhone X?""I'm good with my 6."It was odd how many people weren't even curious about what the new phone had to offer, To them, it was a low-interest item, It was a new Demi Lovato song, rather than a Kim Kardashian sex tape..
Those in the know aren't moved either. I ventured into a Target in Brea, California, where I had a fascinating conversation with a couple of people in the electronics department. Naturally, they knew about the iPhone X. One told me he had two iPhones. "I have an iPhone 6 that I take to work and a 7 that I keep at home.""Why do you have two?""Well, I keep dropping them. And the 6 doesn't have great battery life. The 7 does. I use my phone a lot more at home.""And the X?""It's OK. But not for a thousand bucks. I might get an 8, though."Even those in the know didn't seem excited.
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