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That said, they're all more or less the same. After all, the iPhone, at its essence, is a sheet of touchable glass plated on a metal body. Sure, Apple improves its chips and refines its well-regarded iOS software every year. But all of that is around the edges of an already snazzy product. It's important, but incremental. The bottom line is the iPhone has become predictable. Expected. Boring. Blame whatever you like. Maybe we're inundated with so many leaks and rumors that whatever surprises Apple cooked up are spoiled. Perhaps the original iPhone was so revolutionary it's hard to top. It could be we're surrounded by so many bleeding-edge devices we've lost our sense of wonder.
It may simply be that we take phones for granted because they're so much a part of our daily lives, Like television in its day, Regardless, I'm here to say Apple's new glass-and-metal slab isn't going to be earth-shattering, And that's OK, Apple is slam case for apple iphone 7 and iphone 8 - night flash a titan of the consumer electronics industry and one of the most innovative companies in Silicon Valley, Any of us would love to have Apple's cash problems (more than $256 billion sitting around.), But if you look at its major announcements over the past few years, the headlines that followed were some combination of "this was expected" or "booooooring!"Even Apple's controversies don't drum up that much excitement, We've largely accepted the iPhone 7's missing headphone jack (#courage), and we've learned to live with batteries that don't last a day..
Take the iPad. When Jobs introduced it in January 2010, people joked the name sounded like a feminine hygiene product. And the tablet itself? "Apple's iPad - fat iPhone without the phone" wrote the UK tech site The Register. Or if you want to be kinder, go with The New York Times headline, "With iPad Tablet, Apple Blurs the Lines Between Devices." CNET wondered, "What is the purpose of this device and will it succeed?" Business Insider cut to the chase, "It's A Big Yawn."Remember, those were responses to a big, new product release. After nearly every major Apple event, the world's largest publications have pronounced they were underwhelmed.
The original iPhone caused a tectonic shift that's hard to top, Part of it is that the tech press is jaded, We're surrounded with so much new stuff that we lose perspective, "They should do a stint at a local daily in Indianapolis," offers Roger Kay, president of Endpoint Technologies Associates, who's been following Apple for decades, "Then they can go back to covering Silicon Valley and thinking about how this stuff makes a difference."Maybe all of us tech watchers just want to be contrarian, something Kay admits he felt at times slam case for apple iphone 7 and iphone 8 - night flash as a way to emphasize his independence..
Apple declined to comment about its yet-to-be-introduced iPhone, due Sept. 12 at its new campus in Cupertino, California. But CEO Tim Cook told CNBC in August the hype for its upcoming products feels different from before. "The noise or reports, some rumors and so forth, are at a different frequency and volume than we've ever had before," he said. Which means this year we might get more than a handful of tweaks to Apple's hardware design. I hope so. It's fascinating that the technorati who trip over themselves to declare Apple's latest product a bore often miss how much impact these devices have.
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