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Xiaomi released its most expensive phone, the Mi Mix 2, one day before Apple announced the new iPhones. "We have good news to share: More than 10 million Xiaomi phones were shipped in September, marking the first time in our history we have crossed 10 million units in a single month! This means our business has achieved a new level," said Lei Jun. Xiaomi isn't a household name in the US (yet), but it years ago was the top-selling smartphone brand in China, which made it the fourth biggest smartphone company in the world. It's dipped in Chinese popularity since then, but has found success in the growing India market.
The revelation comes just weeks after Xiaomi announced two new phones, the Mi Mix 2, a bezel-less phone with a ceramic iphone x case leather back that is the company's most expensive phone to date, and the Mi A1, a budget Android One phone created for developing markets such as India, There's still some catching up to do if the company wants to reclaim its top spot in its homeland, however, Huawei, a fellow Chinese phone manufacturer, globally outsold Apple in June and July, during which time it was second only to Samsung in sales, Huawei has shipped 73 million devices from January to June this year, an average of 12 million phones every month..
Still, 10 million in one month is nothing to scoff at, and a sign that Xiaomi is back on track after losing momentum in 2016. Neil Shah, an analyst at Counterpoint Research, called Xiaomi's newest achievement a "phenomenal comeback.""This is driven by strong demand for Xiaomi's phones in China and especially India (where demand is estimated to grow by almost 400 percent), as well as its expansion to new markets such as Russia, the Middle East and Latin America," said Shah. "These have helped Xiaomi to double its global smartphone market share to the highest ever -- from four percent in September 2016 to nearly nine percent in September 2017 -- though how long the momentum will last remains to be seen," he added.
Samsung may be partly responsible for the iPhone X's all new screen, Despite the never-ending legal battles and competing top-tier phones, the two tech companies may rely on each other more than you'd expect, Samsung is one of the world's main suppliers of OLED screens, With the iPhone X introducing OLED to iPhone for the first time, Samsung is an obvious choice, And while Apple's phones get their fancy new screens, Samsung makes a healthy profit in the process, Counterpoint's analysis estimates that Apple will sell around 130 million iPhone X's in the 20 months after its debut, If Samsung makes $110 per iPhone, that puts the earnings at $14.3 billion (about £10.8 billion/AU$18.3 billion), The same research firm claims that Samsung makes $202 off of components for the Galaxy S8, and estimates 50 million devices sold in a 20-month period, Putting the S8 earnings at $10.1 billion (£7.6 billion/AU$12.9 billion), iphone x case leather over $4 billion less than the iPhone estimate..
Although this is good news for Samsung, Apple is reportedly looking into other manufacturers to source its OLED displays. The only problem is that Apple can sell hundreds of millions of iPhones every year, so its manufacturers would have to be able to keep pace with similarly huge numbers. Currently, few suppliers can keep up with the amount of OLED screens that Samsung can produce. In the meantime, Apple may have to play nice with Samsung, especially if it wants to make more OLED iPhones in the future.
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